Lacoste: What Clothes Are You Sporting?

The brand, Lacoste, focuses on sporting wear by depicting them being utilized to play golf, chess or tennis. These ads play with scale, and by making the clothes become the atmosphere, it brings more attention to each piece and highlights how flexible and fitting these clothes are for each sport.
 

Student Work at Kutztown University, PA 

Additional Credits: Instructor, Summer Doll-Myers

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