Clovis: Paleo Cuisine

Elements

Brand Identity

Social Media

Stationery

Menu

Packaging

Clovis is a restaurant that combines our modern taste with the diet of our ancestors. We provide an array of meals that are centered around produce and meats. The colors mimic colors you see in a cave, shades of grey, brown and green for the vegetation you see at its entrance. The graphics also mimic nature with organic shapes and lines.

Student work at Kutztown University, PA 
Additional Credits: Instructor, Vickey Maloney 

Brand Identity

Logo Development

Inspired by symbols found in caves all around the world, I singled out marks that most resembled letters in the alphabet to spell out “Clovis.” Clovis is the name for a Paleo-Indian culture in Central and North America.

Logo Variations

Primary

Secondary 

Secondary 

Brand Colors

Primary

Secondary 

Brand Typography

Headers

Sub-Headers

oswald-3

Body Copy

acumin-Pro-1

Social Media

Promo Cards

Stationery

Set

Menu

Design

Packaging

Takeout Bag Items

Back to the cave!