Clovis is a restaurant that combines our modern taste with the diet of our ancestors. We provide an array of meals that are centered around produce and meats. The colors mimic colors you see in a cave, shades of grey, brown and green for the vegetation you see at its entrance. The graphics also mimic nature with organic shapes and lines.
Student work at Kutztown University, PA
Additional Credits: Instructor, Vickey Maloney
Brand Identity
Logo Development
Inspired by symbols found in caves all around the world, I singled out marks that most resembled letters in the alphabet to spell out “Clovis.” Clovis is the name for a Paleo-Indian culture in Central and North America.